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lisa cherian
design leadership
Design thinking has the power to transform business and drive collaboration. Through creativity, innovation, and strategic partnerships, design unlocks organizational potential by envisioning solutions at the boundary between customer needs, business feasibility, and technical opportunities.


Design Management
A succesful design-first organization starts with building and managing a high performing design team. Design teams thrive in a culture of openness, curiosity, and sharing, with a high bar for quality.
Gathering a diverse set of talented and passionate professionals and allowing them to experiment within the boundaries of business and technology constraints has the power to transform business and organizational thinking.

Collaboration & partnerships
A culture of collaboration fosters rich partnerships and forms the foundation for strategic partnering across diverse disciplines.
Designers who are confident in their contributions are allowed to have a strong voice and participate in strategic thinking to advocate for and ensure customer-centricity.

Innovation
The pace of innovation has never been faster. Flexibility and change are constant and must be part of the culture of design and design thinking. Innovation often comes at the boundaries between disciplines and is fueled by deep insights into people and their needs.
Design plays a unique role in helping to envision how to transform business needs and technical opportunities into customer value and delight.
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